fordes

Each day they are in my Twitter feed, on Facebook, on Hacker News: Articles, suggesting to embrace failure, to develop empathy as an UX research skill and to treat design holistically.

They seem like useful advices. They may come in the best intentions.

Just do it

But the only thing …

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(see, you do!)

The brain. It seems to be everywhere. People do stuff because their brains told them so and some designs and even this blogpost will rewire your brain. While psychology carries the stigma of the ingraspability of our thoughts and the transience of our actions, the brain is …

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